Latest News
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The FRS Company Hires Richard Libonate as Senior Vice President of Sales - April 24, 2013
San Mateo, CA, April 24, 2013- Today the FRS Company announced that Richard Libonate will rejoin the Company as Senior Vice President of Sales. In that capacity, he will oversee all sales activities for FRS. Following the acquisition of Nutravail in December, FRS continues to strengthen its positioning as a nutrition platform for a healthy active lifestyle, and to extend its reach beyond the beverage aisle. Libonate’s depth of experience working with both beverage and nutrition products is an excellent fit for this strategy.
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The FRS Company Issues Statement in Response to Lawsuit - March 5, 2013
On March 1, we were informed of a potential class action suit against The FRS Company, alleging that we engaged in false advertising as a result of our affiliation with Lance Armstrong. We find the lawsuit to be frivolous and we plan to defend ourselves vigorously. Read for additional facts
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The FRS Company Announces Acquisition of Nutravail, Implementation of Enhanced Distribution Network - January 31, 2013
The FRS Company Announces Acquisition of Nutravail, Implementation of Enhanced Distribution Network
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FRS® HEALTHY PROTEIN™ WINS “BEST RECOVERY DRINK” AT THE 2012 INTERBEV AWARDS - November 15, 2012
FRS® HEALTHY PROTEIN™ WINS “BEST RECOVERY DRINK” AT THE 2012 INTERBEV AWARDS
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Win time with Tebow promotion - October 23, 2012
The FRS Company announced a major national promotion with Tim Tebow that will kick off this month. The campaign, titled “Time with Tebow,” brings the famed professional football quarterback and Heisman Trophy winner to fans across the country. Beginning this month, the promotion will include 3 exciting elements: • Tim Tebow Packaging: Commemorative, limited edition packaging featuring Tim Tebow will roll out nationally at retail stores and online at FRS.com. Supplies will be limited, so consumers are encouraged to act fast. • Meet Tim Tebow: A national sweepstakes will offer thousands of prizes including a chance to win a once-in-a-lifetime trip to spend time with Tim Tebow. Each commemorative package will feature a seven-digit code which consumers may enter at www.FRSFuelsTebow.com, for a chance to win. • Free FRS Product - Everyone Wins: All participants in the promotion will automatically win a coupon valid for a free bottle or can of FRS.
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The FRS Company exposes moms’ dependence on CAFFEINATED beverages - September 12, 2012
Motherhood is the ultimate endurance sport, requiring incredible stamina, energy and dedication. While moms focus on keeping their families healthy and strong, the majority fall short when it comes to fueling their own bodies.
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FRS Announces Official Sponsorship of 2012 Reebok CrossFit Games - July 11, 2012
FRS Announces Official Sponsorship of 2012 Reebok CrossFit Games
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The FRS Company Unveils Groundbreaking New Products Focused on Weight Management and Immune System Support - May 10, 2012
The FRS Company, manufacturer of the Healthy Performance™ line of products, announced the launch of two groundbreaking new beverages: Healthy Slim™, to support weight loss, and Healthy Defense™, for immune system support.
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FRS® Healthy Performance™ Wins Best Protein Drink at The 2012 INNOBEV Global Beverages Congress - March 21, 2012
FRS® Healthy Performance™ FRS® Healthy Protein™ drink is named winner, Best Protein Drink, and FRS® Healthy Energy® is named Best Natural Functional Drink finalist by the 2012 Beverage Innovation Functional Drinks Awards at the 8th Annual InnoBev Global Beverages Congress.
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FRS® Healthy Performance™ Announces Title Sponsorship of the U.S. Military Cycling Team - March 8, 2012
FRS® Healthy Performance™ is expanding their support of the U.S. Military Cycling Team to the role of Title Sponsor. The Team will ride “Fueled By FRS” for the 2012 season and will continue to promote cycling and healthy lifestyle choices to military members and the general public
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America Wins with Tebow Promotion - January 12, 2012
Football fans may find themselves ‘Tebowing’ to a local FRS retailer this Saturday for a great deal courtesy of the star quarterback. The FRS Company is inviting consumers across America to score a free FRS Healthy Energy drink if spokesperson Tim Tebow and his Denver teammates beat New England during Saturday’s playoff game.
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FRS Athlete Jordan Romero Shatters World Mountain Climbing Record - January 3, 2012
With successful ascent of Vinson Massif in Antarctica, 15 year old becomes the youngest person ever to climb “The 7 Summits”.
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FRS® Healthy Energy® Kicks Off Football Season with ESPN - September 11, 2011
FRS® Healthy Energy® Kicks Off Football Season with ESPN
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FRS® Healthy Energy® Kicks Off Football Season with ESPN - September 1, 2011
FRS® Healthy Energy® Kicks Off Football Season with ESPN
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Multi-faceted Entertainer Nick Cannon Discovers FRS Healthy Energy™ and Fuels Launch of new Recyclable Bottles in the Big Apple - August 11, 2011
Multi-faceted Entertainer Nick Cannon Discovers FRS Healthy Energy™ and Fuels Launch of new Recyclable Bottles in the Big Apple
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The Ultimate Soccer Mom Promotes FRS® Healthy Performance™ - May 18, 2011
The Ultimate Soccer Mom Promotes FRS® Healthy Performance™
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FRS® Healthy Energy® Unveils New Healthy, Good for You, Protein and Energy Beverages - March 11, 2011
FRS® Healthy Energy® Unveils New Healthy, Good for You, Protein and Energy Beverages
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The FRS® Company Redesigns FRS® Healthy Energy® Product Inside and Out - October 5, 2010
The FRS® Company Redesigns FRS® Healthy Energy® Product Inside and Out
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