Dave Henderson - Chief Executive Officer

Before joining the FRS team, Dave Henderson was with Genentech, Inc. where he led finance for the $10 billion dollar Commercial organization and the G&A functions. In his five-year tenure at Genentech, he successfully supported the launch of six brands over a three-year period, and saw sales grow 400%. He was an officer (Controller) of Genentech USA, and also the CFO of two non-profit foundations focused on health science education and research in the Greater Bay Area.

Prior to Genentech, Dave spent two years at Commerce One as Vice President of Finance and several years at Oracle in finance and general management roles. He was President at Hotpaper.com and CFO at TNC Group, both early stage, venture-backed companies, and began his career as a financial analyst at Morgan Stanley in M&A before moving into venture capital.

Dave received his undergraduate degree from the University of California, Berkeley and his MBA from Kellogg.

Matthew Kohler - Chief Marketing Officer

Matt Kohler is Chief Marketing Officer at The FRS Company, prior to joining FRS, Kohler was Vice President of Marketing at Green Dot Corporation, a leading provider of financial services for America’s underserved. Kohler oversaw all marketing activities for the Green Dot brand from its growth stage through a successful IPO.

Previously, Kohler worked in Brand Management at The Clorox Company, where he launched Green Works, a line of plant-based cleaners, overseeing the brand from concept through commercialization. This was Clorox’s first new brand launch in more than 20 years. Prior to joining Clorox, Kohler worked in Europe and the United States with some of the world’s leading brands, such as Coca-Cola and Johnson & Johnson.

Kohler received an MBA from Harvard Business School and a BA in Economics / International Studies from American University.

Al McCurdy - Vice President, Operations

As the Vice President of Operations, Al McCurdy brings decades of global operations experience to The FRS Company including 25 years at MillerCoors. While at MillerCoors, he led many transformational initiatives in the areas of plant management, packaging and design, safety, employee involvement and union relations.

Al also drove key operations, manufacturing, procurement and inventory innovations at Natural Alternatives Inc. and Sybron Dental. He holds a Bachelor of Science degree in Business Management from Cardinal Stritch University. He is a member of Sigma Pi Phi and serves as VP of Branding for the LA Chapter of NAAAHR.

Rich Libonate - SVP Sales

Richard Libonate is a Top-Performing Senior Sales executive with a proven track record and over 30 years of diversified experience with consumer packaged products. Rich is skilled in multiple forms of distribution and channel strategies that span Brokers, Distributors, Bottlers, Direct Sales and International Sales. He has been involved in several start-up organizations as well as building existing brands and opening new distribution. Rich has expertise in Key Account Development with major National chains within the Grocery, Traditional/Petroleum Convenience, Drug, Club, Military, On-Premise and Mass Merchandisers.

Rich is a graduate of Seton Hall University with a BS in Business and English, where he earned a full four-year track scholarship.

Jim Koelemay - General Counsel

Jim Koelemay gives The FRS Company thirty-five years of experience as corporate attorney. For twenty-five of those years he was a member of the Legal Division of The Coca-Cola Company, serving as Senior Antitrust Counsel, General Counsel of the Coca-Cola Fountain division, and Group Counsel. As General Counsel of Coca-Cola Fountain, Jim was responsible for managing all of the legal issues facing a large, vertically integrated consumer goods company, including matters relating to sales, marketing, distribution, manufacturing, patents and trademarks, litigation, human resources, competition, and regulatory compliance.

Jim holds a BS and MS in Physics from Georgia Tech and a JD from the University of Texas, Austin.

Tina Gazzano - Director Human Resources

Tina Gazzano brings more than 25 years of domestic and global Human Resources experience to The FRS Company. Prior to joining FRS, she was Director of Human Resources for LyChron and Satmetrix, The Net Promoter Company. She has managed her own consulting company and has consulted for clients throughout the San Francisco and Silicon Valley bay area. Tina was able to assist an enterprise through many organizational and compensation changes. She was a key member on the acquisition team planning and directing several successful acquisitions and mergers. Tina was instrumental in leading Human Resources to be a strategic business partner to high tech, manufacturing, sporting goods, financial and medical device industries.

She holds a BS, Organizational Behavior from the University of San Francisco. Tina is a member of the Society for Human Resource Management (SHRM), NCHRA and California Chamber of Commerce – HR California.