At The FRS Company, we believe in promoting a healthy lifestyle and supporting organizations that are doing great work in our community. That's why we've joined forces with LIVESTRONG, an organization founded in 1997 by cancer survivor and champion cyclist Lance Armstrong. We share the same philosophy as Lance and the Lance Armstrong Foundation - that a healthy lifestyle maintained through proper diet and exercise can help prevent illness and disease.

Based in Austin, Texas, LIVESTRONG fights for the 28 million people around the world living with cancer today. LIVESTRONG connects individuals to the support they need, leverages funding and resources to spur innovation and engages communities and leaders to drive social change. Known for the iconic yellow wristband, LIVESTRONG's mission is to inspire and empower anyone affected by cancer. For more information, visit LIVESTRONG.org.

Our role

Ten cents of every case of FRS® cans sold goes to the Lance Armstrong Foundation. Similar payments are also made on cases sold of all other FRS product formats, including concentrate, chews and powdered drink mixes.

We also sample FRS products at many LAF events, including the LIVESTRONG Challenges. Many LIVESTRONG supporters have incorporated FRS into their own active lifestyles.

©2010 LIVESTRONG is a registered trademark of the Lance Armstrong Foundation. The Lance Armstrong Foundation is a 501©(3) under federal tax guidelines.